OnePay, the banking app majority-owned by Walmart, has significantly broadened its cryptocurrency lineup, adding more than a dozen digital assets since its launch in January. The platform initially offered only Bitcoin and Ethereum when its crypto feature debuted. It has since listed tokens including Solana, Cardano, Bitcoin Cash, and PAX Gold, and most recently added SUI, Polygon, and Arbitrum. The rapid expansion reflects growing customer interest in digital assets through the fintech platform.
Ron Rojany, OnePay’s general manager for Core App and Crypto, said the company intends to keep expanding its offerings in a deliberate manner. “We plan on continuing to expand thoughtfully, prioritizing assets that meet a high bar: demand, liquidity, regulatory clarity and long-term utility,” he told CoinTelegraph. Rojany emphasized that the focus is on a curated selection rather than chasing trending assets, aligning with how customers actually think about and use their money.
Rojany declined to share specific figures on crypto adoption among OnePay account holders. He noted, however, that the platform is seeing strong engagement, particularly from users who are new to cryptocurrency and seeking an accessible entry point. The company describes its approach as building a trusted, safe, and intuitive experience for everyday customers rather than catering to experienced traders.
OnePay has positioned itself as a US-oriented “superapp” modeled on China’s WeChat. Beyond crypto, the platform already provides a range of financial services, including high-yield savings accounts, credit and debit cards, loans, and wireless plans. Customers can also use OnePay’s digital wallet at checkout in Walmart stores and on the retailer’s website. Walmart’s US operations reported net sales of $462.4 billion in fiscal 2025, according to the company’s most recent annual report.
OnePay is not alone in pursuing the superapp model for financial services. Coinbase CEO Brian Armstrong outlined plans in late September to build a crypto superapp offering credit cards, payments, and Bitcoin rewards to compete with traditional banks. Earlier this month, Japan’s Startale Group announced it would use proceeds from a recently completed $50 million Series A funding round to develop a superapp integrating payments, asset management, and onchain services into a single platform.
The regulatory environment in the United States appears to be moving in a direction that could support such platforms. US Securities and Exchange Commission Chairman Paul Atkins expressed support in September for platforms that offer multiple financial services under a single regulatory framework. The regulator’s updated strategy includes allowing platforms to facilitate trading, lending, and staking of digital assets under one regulatory umbrella. Atkins stated in July that he had directed commission staff to develop guidance and proposals to make the superapp vision a reality.
Originally reported by CoinTelegraph.
