Elon Musk‘s social media platform X has appointed Benji Taylor as its new head of design. The role is notable in that it extends beyond X itself, connecting Taylor to both xAI and SpaceX. The hire signals a broader integration of design leadership across Musk’s portfolio of companies.
Taylor brings substantial experience in the cryptocurrency and decentralized finance space. He previously founded Los Feliz Engineering, the firm behind the self-custody wallet Family, which was subsequently acquired by Aave. He also held a design leadership position at Coinbase‘s Base blockchain network.
His background in digital wallets and decentralized finance is considered particularly relevant given X’s current direction. The platform is preparing to roll out X Money, a financial service targeting users across the United States. The offering is set to include peer-to-peer payments, bank deposits, a debit card, and cashback rewards.
The appointment reflects X’s continued push into financial services, an area the company has been developing alongside its core social media operations. Taylor’s expertise in user-facing crypto products positions him to shape how these financial tools are presented to a mainstream audience. The combination of wallet design experience and blockchain network work makes his background closely aligned with X Money’s intended feature set.
No launch date for X Money has been publicly confirmed, but the hiring of a design lead with direct fintech and crypto credentials suggests the product is advancing toward release. Taylor’s simultaneous ties to xAI and SpaceX indicate that Musk’s various ventures may increasingly share design resources and direction. The move underscores the growing overlap between Musk’s technology, artificial intelligence, and financial ambitions.
Originally reported by CoinDesk.
